Or at least, according to the Museum of Hoaxes (an incredible online resource), they used to be weird enough to count as real pranks. In the beginning, the weirdest online brand pranks were, logically, the purview of internet companies. Then came YouTube and Facebook and the opportunity to go viral without spending a ton of money. BMW’s 1983 April Fools’ Day prank was a print advertisement for a rain-deflecting convertible. (Do not look up North Dakota Y94 radio station’s tattoo parlor for toddlers!) They were not seen as particularly big opportunities for businesses. Pranks were regional, unless they were bizarre enough to attract a national audience. There were lots of alien sightings and fake bank robberies. ![]() The car company was an outlier, and April Fool’s Day was its signature.īroadly speaking, pre-social media April Fools’ was more the purview of community newspapers and local radio stations than brands. Fake new features and cars were announced every year that decade, including road-warming lasers in 1989. The first April Fool’s Day brand pranks weren’t that elaborate because they could basically only be fake print advertisements.īMW started doing April Fool’s Day pranks in the 1980s, starting with the announcement of a “rain-deflecting open top car” in a fake magazine ad in 1983. It invites the question: How long has this been happening, and why? No, absolutely: why?īefore social media, the incentive for a corporate April Fools’ Day hoax was limited PetCo is launching a pet wedding planning service, haha? The company that makes Swiss Army Knives is making eyeglasses now? Lol? I can’t even be bothered to ask if this last one is serious or not, since the entire world of “drops” and “cops” is essentially a prank.Įach year, the branded jokes seem to get feebler and more exhausting. The New York City Police Department is not a brand, despite licensing its logo to Topshop, but it did engage in prank day by announcing a new “Feline Unit.” (Officer McFluff has, according to a tweet from the official Twitter account of the largest local law enforcement agency in the country, already sniffed out an “amazing” drug bust.) Virgil Abloh announced that his internet-first fashion brand Off-White would collaborate on a $1,500 Juul. ![]() Think they’ll see it? 10.Each year, the branded jokes seem to get feebler and more exhausting EYE SEE YOUįreeze plastic eyeballs or small plastic bugs in an ice cube tray for guests drinks. MARSHMALLOW TREEĪ fun activity on a sunny day – half an hour before your guests arrive, pick a tree in the garden, skewer marshmallows onto the branches and ta-da! It’s a marshmallow tree – or least they’ll think it is! 9. Trick friends by sprinkling plain doughnuts with baking powder instead of sugar. Prank Dad – cover the bathroom soap, shampoo or shower gel lid with cling film and listen out for his gruntled responses. FAKE CAKEĬover a clean sponge with chocolate icing, add cake decorations and surprise guests. Stick googly eyes on everything in the fridge -whoever opens it won’t believe their eyes! 5. But remind them it’s safe to eat their lunch so that they don’t go hungry. Place a fake bug in your sibling’s lunch box–with a note saying, ‘Happy April Fool’s Day’. ![]() Chop broccoli into small pieces, stick it on top of lolly pop sticks, smother in melted chocolate and serve. CHOC-BROC POPSĪsk an adult to help you melt chocolate in the microwave. Write ‘Happy April Fool’s Day’ on a helium balloon, place it under the toilet seat and watch your family’s surprise when they lift the lid and it floats out. Up for tons of laughs and goofy but harmless April Fool’s pranks? These 10 simple ones will give everyone a giggle. Looking for a laugh with your kids this April Fool’s Day? Try one of our super fun but simple April Fool’s Day pranks for kids here.
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